From 1 close per 100 cold leads to 7.

Hey you,

Let’s not waste time.

One of my business coach clients came to me in April.
She’d been “doing the work” for months. Posting content. Messaging people. Showing up.

Still:
100 COLD leads messaged
27 replies
15 booked calls
6 showed up
1 client closed

Her words:
“I don’t know what I’m doing wrong anymore.”

My words:
“You’re not talking like a human. You’re talking like someone trying to sound smart on LinkedIn.”

Here’s the exact flow we used to turn her DMs—and her sales process—around.

This is the full swipe file. Keep it. Use it. Make it your own.

STEP 1: CONNECTION REQUEST THAT DOESN’T MAKE YOU LOOK DESPERATE (ALL FOR COLD LEADS)

We stopped sending polite, forgettable messages.
We wrote like her. Direct. A little bold. Low pressure.

DM 1 – Connection request:

No “hope you’re well.”
Just a reason to connect that’s about them—not a pitch.

STEP 2: START A CONVERSATION, NOT A SALES SCRIPT

Once they accepted, she’d freeze.
“What do I say that doesn’t feel weird?”

Here’s what we tested—and what actually got responses.

DM 2 – Day after they accept:

10x better than a paragraph about your offer and your awards.

STEP 3: FOLLOW-UP SEQUENCE

People don’t respond because they’re busy. Not because they’re uninterested.

Here’s what we sent when they didn’t reply:

DM 3 – 2 days later:

DM 4 – 5 days later:

You’re not chasing. You’re checking in.
Respect = response.

STEP 4: QUALIFY LIKE A COACH, NOT A CLOSER

When someone did reply, she’d immediately offer a call.

We stopped that.

Instead, we made sure the person was actually a fit.

Here’s how:

Qualifying Flow (once they engage):

If yes:

1. What’s your current process for getting leads on LinkedIn?

2. What’s working—and what’s not?

3. Who do you work with? What’s your offer + price point?

4. How many new clients are you trying to bring in each month?

5. Do you have 3–4 hours a week to put into outreach + content?

That’s it. No long survey.

Just the core stuff we needed to know to see if we could help.

STEP 5: OFFER THE CALL WITH CONTEXT

Once we had clarity, we dropped this:

DM 5 – Call invite:

Direct. No fake scarcity.

STEP 6: WHAT IF THEY GHOST?

Yeah. That happens.

Here’s how we follow up after they go cold:

Follow-up 1 (24 hrs):

Follow-up 2 (3 days):

Final follow-up (7 days):

That’s the flow.

No fancy automation.
No warm-up sequences.
Just messages that sound like you, and lead to real conversations.

It helped her go from 1 close per 100 cold leads… to 7.
And now you’ve got the exact playbook.

Btw, we just hit 25k on LinkedIn and so here’s an offer for you! 25% off on my DFY content + appointment setting services.

Click here to book a call with me.

PS – When you’re ready, here’s how we can build your business together 👇

1 – Get inside The Demand Room (1:1 coaching)
You’re a founder, coach, or consultant who’s done lurking and ready to start landing clients.
We’ll clean up your content, fix your sales process, and turn your DMs into demand.
Reply “TDR 1:1” and I’ll send you the details.

2 – Join The Demand Room Community ($50/month)
This is where the real ones hang.
Weekly hot seat calls. Outreach scripts. DM audits. Content reviews.
It’s everything you need to sell without sounding like a sleaze—inside a group that actually gives a damn.
Reply “COMMUNITY” and I’ll send you the invite.

3 – Hire me to do it for you (DFY Lead Gen + Content)
You want leads but don’t have time to do it all yourself.
We take over your content + outreach and book qualified calls on your calendar.
It’s like having a badass growth partner inside your business.
Limited seats. Reply “DFY” and let’s talk.